The Pierce Arrow first came into being in 1901 in Buffalo, New York. It started with what was called a Motorette, a single cylinder two speed no-reverse automobile. It sure wouldn't seem much against the cars of today but at the time it was revolutionary. 1903 saw it's first two cylinder car called the Arrow. It was decided in 1904 to make a luxury line of cars. It was dubbed the Great Arrow which ended up being one of their most successful products. The well built 4 cylinder car won the Glidden Trophy in 1905 which was a test to find the best endurance car.
Industrial Architect Albert Kahn designed the Pierce Arrow Factory in around 1906 but by 1906 George Pierce sold all rights to the company which became the Pierce-Arrow Motor Car Company in 1908. George passed away a mere 3 years after selling his company. The famous Helmeted Archer hood ornament was a stylized image of quality that Pierce Arrow became known for.
In 1928 Studebaker purchase the Pierce Arrow Company but by 1933 Studebaker declared bankruptcy and Pierce Arrow was sold to Buffalo Management.
The Great Depression took it's toll on the luxury car manufacturers and in 1938 the last Pierce Arrow was rolled out the door. All assests were sold at auction on May 13, 1938.
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1939 Pierce Arrow Running Board
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by Mark Allan
by Mark Allan
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